Imprint & Privacy Policy

Mecuris GmbH
Lindwurmstr. 11
80337 Munich - Germany

Office +49 89 20 00 27 - 321
servus@mecuris.com

Entry in the commercial register
Register Court: Munich Local Court
Register number: HRB 226547
Tax identification number: USt-ID-No. DE 307 017 618

Managing Director: Wolf-Peter Werner

Liability disclaimer

 

Thank you for your interest in our website "www.mecuris.com" ( in the following: "website"). We kindly ask you to note the following information. The information and services offered on the Mecuris GmbH website have been provided by Mecuris GmbH and are intended solely for your information. The contents of the website have been compiled with the utmost care. Nevertheless, Mecuris GmbH cannot guarantee that the information provided is free of errors, complete or up-to-date. Mecuris GmbH also cannot guarantee trouble-free access at all times.

Mecuris GmbH makes every effort to provide the greatest and best possible protection for the website against hackers, viruses, etc.. Nevertheless, Mecuris GmbH must exclude any liability, in particular for the absence of viruses on the website. As far as the website of Mecuris GmbH refers to websites of third parties, Mecuris GmbH cannot assume any liability for the websites of third parties, in particular for the correctness, completeness and up-to-dateness of the information provided there as well as for the absence of viruses on the websites referred to. Mecuris GmbH is also not liable in the event that pages to which links are provided contain illegal content. Mecuris GmbH expressly distances itself from any illegal content.

Likewise, liability for the playability, technical quality and freedom from viruses of the films offered for download must be excluded. Downloading is at your own risk. In order to be able to play the films offered for download, you need the Adobe Flash Player. If you do not have this player installed, you can download it from third-party websites. We expressly exclude our liability for these sites, in particular for the availability of the site, the freedom from viruses of the site as well as for the freedom from viruses of the software and its compatibility with your system. Downloading and installation is at your own risk.

The liability of Mecuris GmbH for damages that may result from the use of the internet offer is excluded, with the exception of liability for damages that are based on an intentional or grossly negligent act of Mecuris GmbH or as far as damages to life, body or health are concerned.

The design and content of this website are protected by copyright and other laws. They may not be reproduced, disseminated, modified, copied, stored or made available to third parties, either in whole or in part, for commercial purposes without the prior express written consent of Mecuris GmbH.

The graphics, images, films and photographs included/used on this website may not be used without the prior written consent of Mecuris GmbH. Some graphics, images, films and photographs reproduced on this website are subject to the copyright of third parties. The Internet site does not grant any license to use the contents, which are protected in particular by trademark and copyright law.

 

Furthermore, we do not use any plugins of social networks on our website, we only link to the external profiles of Mecuris GmbH in these social networks. Mecuris accepts no liability for the content of these social networks or the external websites.

 

Privacy policy

Table of contents

  1. Preamble

  2. Controller

  3. Contact information of the data protection officer

  4. Overview of processing operations

  5. Legal Bases for the Processing

  6. Security Precautions

  7. Transmission of Personal Data

  8. Data Processing in Third Countries

  9. Erasure of data

  10. Use of Cookies

  11. Business services

  12. Payment Procedure

  13. Provision of online services and web hosting

  14. Blogs and publication media

  15. Contact and Inquiry Management

  16. Video Conferences, Online Meetings, Webinars and Screen-Sharing

  17. Job Application Process

  18. Cloud Services

  19. Newsletter and Electronic Communications

  20. Commercial communication by E-Mail, Postal Mail, Fax or Telephone

  21. Sweepstakes and Contests

  22. Surveys and Questionnaires

  23. Web Analysis, Monitoring and Optimization

  24. Online Marketing

  25. Affiliate-Programms und Affiliate-Links

  26. Customer Reviews and Ratings

  27. Profiles in Social Networks (Social Media)

  28. Plugins and embedded functions and content

  29. Management, Organization and Utilities

  30. Changes and Updates to the Privacy Policy

  31. Rights of Data Subjects

  32. Terminology and Definitions

1. Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as "data") we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").


The terms used are not gender-specific.


Last Update: 14. April 2022

2. Controller

 

Mecuris GmbH
Lindwurmstr. 11
80337 München


Authorised Representatives: Wolf-Peter Werner
E-mail address: info@mecuris.com
Phone: Tel +49 89 20 00 57-300
Legal Notice: https://www.mecuris.com/en/impressum-datenschutz

3. Contact information of the data protection officer

 

E-mail address: privacy@mecuris.com

4. Overview of processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.


Categories of Processed Data

  • Inventory data.

  • Payment Data.

  • Contact data.

  • Content data.

  • Contract data.

  • Usage data.

  • Meta/communication data.

  • Job applicant details.

  • Event Data (Facebook).

Categories of Data Subjects

  • Customers.

  • Employees.

  • Prospective customers.

  • Communication partner.

  • Users.

  • Job applicants.

  • Participants in sweepstakes and competitions.

  • Business and contractual partners.

Purposes of Processing

  • Provision of contractual services and customer support.

  • Contact requests and communication.

  • Security measures.

  • Direct marketing.

  • Web Analytics.

  • Office and organisational procedures.

  • Remarketing.

  • Conversion tracking.

  • Affiliate Tracking.

  • Managing and responding to inquiries.

  • Job Application Process.

  • Conducting sweepstakes and contests.

  • Feedback.

  • Marketing.

  • Profiles with user-related information.

  • Custom Audiences.

  • Provision of our online services and usability.

5. Legal Bases for the Processing

In the following, you will find an overview of the legal basis of the GDPR on which we base the processing of personal data. Please note that in addition to the provisions of the GDPR, national data protection provisions of your or our country of residence or domicile may apply. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Article 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.

  • Performance of a contract and prior requests (Article 6 (1) (b) GDPR) - Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

  • Compliance with a legal obligation (Article 6 (1) (c) GDPR) - Processingis necessary for compliance with a legal obligation to which the controller is subject.

  • Legitimate Interests (Article 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

  • Job application process as a pre-contractual or contractual relationship (Article 9 (2)(b) GDPR) - If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can carry out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law, their processing shall be carried out in accordance with Article 9 (2)(b) GDPR , in the case of the protection of vital interests of applicants or other persons on the basis of Article 9 (2)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (2)(d) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (2)(a) GDPR.

  • Performance of a contract and prior requests (EKD) (§ 6 No. 5 DSG- EKD) - Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

In addition to the data protection regulations of the General Data Protection Regulation, national regulations apply to data protection in Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, execution or termination of employment relationships as well as the consent of employees. Furthermore, data protection laws of the individual federal states may apply.

6. Security Precautions


We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.
 

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects' rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.
 

SSL encryption (https): In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

7. Transmission of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

8. Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission or if certifications or binding internal data protection regulations justify the processing (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data
-protection_en
).

9. Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

 

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

 

In the context of our information on data processing, we may provide users with further information on the deletion and retention of data that is specific to the respective processing operation.

10. Use of Cookies

Cookies are small text files or other data records that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows.


Information on consent: We use cookies in accordance with the statutory provisions. Therefore, we obtain prior consent from users, except when it is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is strictly necessary in order to provide an information society service explicitly requested by the subscriber or user. The revocable consent will be clearly communicated to the user and will contain the information on the respective cookie use.


Information on legal bases under data protection law: The legal basis under data protection law on which we process users' personal data with the use of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in a business operation of our online services and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. For which purposes the cookies are processed by us, we do clarify in the course of this privacy policy or in the context of our consent and processing procedures.


Retention period: With regard to the retention period, a distinction is drawn between the following types of cookies:

  • Temporary cookies (also known as "session cookies"): Temporary cookies are deleted at the latest after a user has left an online service and closed his or her end device (i.e. browser or mobile application).

  • Permanent cookies: Permanent cookies remain stored even after the terminal device is closed. For example, the login status can be saved, or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., as part of obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

 

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also file an objection to processing in accordance with the legal requirements in Art. 21 DSGVO (further information on objection is provided as part of this privacy policy). Users can also declare their objection by means of the settings of their browser, e.g. by deactivating the use of cookies (whereby this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes, can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, users can receive further objection notices from us at appropriate points as part of the information on the service providers and cookies used.

 

Further information on processing methods, procedures and services used:

 

  • Processing Cookie Data on the Basis of Consent: We use a cookie management solution in which users' consent to the use of cookies, or the procedures and providers mentioned in the cookie management solution, can be obtained, managed and revoked by the users. The declaration of consent is stored so that it does not have to be retrieved again and the consent can be proven in accordance with the legal obligation. Storage can take place server- sided and/or in a cookie (so-called opt-out cookie or with the aid of comparable technologies) in order to be able to assign the consent to a user or and/or his/her device. Subject to individual details of the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored with the date/time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and used end device.

11. Business services

 

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.


We process this data in order to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of administrative tasks associated with these obligations and company organization. Furthermore, we process the data on the basis of our legitimate interests in proper and economical business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties
to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.


Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in online forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.


We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.

 

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

 

Customer Account


Contractual partners can create a customer or user account. If the registration of a
customer account is required, contractual partnerswill be informed of this as well
as of the details required for registration. The customer accounts are not public and
cannot be indexed by search engines. In the course of registration and subsequent
registration and use of the customer account, we store the IP addresses of the
contractual partners along with the access times, in order to be able to prove the
registration and prevent any misuse of the customer account.


If customers have terminated their customer account, their data will be deleted
with regard to the customer account, subject to their retention is required for legal
reasons. It is the responsibility of the customer to secure their data upon
termination of the customer account.


Customer loyalty program


We process the data of the customers within the context of our loyalty card
program for the purpose of fulfilling the services provided to the participating
customers within the framework of the loyalty card program. For this purpose, the
information collected from the customers and, to the extent necessary, marked as
such, is stored in a profile of the customers. In the profile, information about the
use of the loyalty program as well as about the use of the associated services and
benefits is also processed and, only if necessary for the aforementioned purposes,
passed on to third parties (e.g. executing service providers). The customer profiles
are deleted after termination of participation and archived with the respective data
alone only insofar as this may be necessary for the statutory retention purposes or
the fulfillment of legal claims (up to 11 years in the case of tax information from the
end of the year in which they arose) or contractual claims (up to three years from
the end of the year of termination).


Economic Analyses and Market Research


For economic reasons and in order to be able to recognise market trends, wishes of
contractual partners and users, we analyse the data available to us on business
transactions, contracts, enquiries, etc., whereby the persons concerned may include
contractual partners, interested parties, customers, visitors and users of our online
service.


The analyses are carried out for the purpose of business evaluations, marketing and
market research (for example, to determine customer groups with different
characteristics). If available, we can take into account the profiles of registered
users with information, e.g. on the services they have used. The analyses serve us
alone and are not disclosed externally unless they are anonymous analyses with
summarised, i.e. anonymised values. Furthermore, we respect the privacy of the
users and process the data for analysis purposes as pseudonymously as possible
and if possible anonymously (e.g. as summarized data).


Online Shop and E-Commerce


We process the data of our customers in order to enable them to select, purchase or
order the selected products, goods and related services, as well as their payment
and delivery, or performance of other services. If necessary for the execution of an
order, we use service providers, in particular postal, freight and shipping
companies, in order to carry out the delivery or execution to our customers. For the
processing of payment transactions we use the services of banks and payment
service providers. The required details are identified as such in the course of the
ordering or comparable purchasing process and include the details required for
delivery, or other way of making the product available and invoicing as well as
contact information in order to be able to hold any consultation.


Online Courses and Online Training


We process the data of the participants of our online courses and online trainings
(uniformly referred to as "participants") in order to be able to provide our course
and training services to them. The data processed in this context, the type, scope,
purpose and necessity of its processing are determined by the underlying
contractual relationship. The data basically include details of the courses taken and
services provided and, insofar as part of our range of services, personal
specifications and results of the participants. The forms of processing also include
the performance assessment and evaluation of our services and those of the course
and training instructors.

Software and Platform Services


We process the data of our users, registered and any test users (hereinafter
uniformly referred to as "users") in order to provide them with our contractual
services and on the basis of legitimate interests to ensure the security of our offer
and to develop it further. The required details are identified as such within the
context of the conclusion of the agreement, order or comparable contract and
include the details required for the provision of services and invoicing as well as
contact information in order to be able to hold any further consultations.

 

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Customers; Prospective customers; Business and contractual partners.
     

  • Purposes of Processing: Provision of contractual services and customer support; Security measures; Contact requests and communication; Office and organisational procedures; Managing and responding to inquiries; Conversion tracking (Measurement of the effectiveness of marketing activities); Profiles with user-related information (Creating user profiles).

  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR).

12. Payment Procedure


Within the framework of contractual and other legal relationships, due to legal
obligations or otherwise on the basis of our legitimate interests, we offer data
subjects efficient and secure payment options and use other service providers for
this purpose in addition to banks and credit institutions (collectively referred to as
"payment service providers").


The data processed by the payment service providers includes inventory data, such
as the name and address, bank data, such as account numbers or credit card
numbers, passwords, TANs and checksums, as well as the contract, total and
recipient-related information. The information is required to carry out the
transactions. However, the data entered is only processed by the payment service
providers and stored with them. I.e. we do not receive any account or credit card
related information, but only information with confirmation or negative information
of the payment. Under certain circumstances, the data may be transmitted by the
payment service providers to credit agencies. The purpose of this transmission is to
check identity and creditworthiness. Please refer to the terms and conditions and
data protection information of the payment service providers.


The terms and conditions and data protection information of the respective
payment service providers apply to the payment transactions and can be accessed
within the respective websites or transaction applications. We also refer to these
for further information and the assertion of revocation, information and other data
subject rights.

 

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Customers; Prospective customers.

  • Purposes of Processing: Provision of contractual services and customer support.

  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

 

Further information on processing methods, procedures and services used:

 

  • Visa: Payment-Service-Provider (technical integration of online-payment- methods); Service provider: Visa Europe Services Inc., Zweigniederlassung London, 1 Sheldon Square, London W2 6TT, UK; Website: https://www.visa.de; Privacy Policy: https://www.visa.de/datenschutz.

13. Provision of online services and web hosting


In order to provide our online services securely and efficiently, we use the services
of one or more web hosting providers from whose servers (or servers they manage)
the online services can be accessed. For these purposes, we may use infrastructure
and platform services, computing capacity, storage space and database services, as
well as security and technical maintenance services.


The data processed within the framework of the provision of the hosting services
may include all information relating to the users of our online services that is
collected in the course of use and communication. This regularly includes the IP
address, which is necessary to be able to deliver the contents of online services to
browsers, and all entries made within our online services or from websites.

 

  • Processed data types: Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Provision of our online services and usability; Provision of contractual services and customer support.

  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

 

  • Collection of Access Data and Log Files: We, ourselves or our web hosting

provider, collect data on the basis of each access to the server (so-called
server log files). Server log files may include the address and name of the web
pages and files accessed, the date and time of access, data volumes
transferred, notification of successful access, browser type and version, the
user's operating system, referrer URL (the previously visited page) and, as a
general rule, IP addresses and the requesting provider. The server log files
can be used for security purposes, e.g. to avoid overloading the servers
(especially in the case of abusive attacks, so-called DDoS attacks) and to
ensure the stability and optimal load balancing of the servers; Retention
period
: Log file information is stored for a maximum period of 30 days and
then deleted or anonymized. Data, the further storage of which is necessary
for evidence purposes, are excluded from deletion until the respective
incident has been finally clarified.

 

  • Content-Delivery-Network: We use a so-called "Content Delivery Network"

(CDN). A CDN is a service with whose help contents of our online services, in
particular large media files, such as graphics or scripts, can be delivered
faster and more securely with the help of regionally distributed servers
connected via the Internet.

  • Wix: Hosting platform for websites; Service provider: Wix.com Ltd., Nemal

St. 40, 6350671 Tel Aviv, Israel; Website: https://www.wix.com; Privacy
Policy: https://wix.com/about/privacy; Data Processing Agreement:
https://www.wix.com/about/privacy-dpa-users; Further Information: Within
the scope of the aforementioned services provided by Wix, data may also be
transferred to Wix Inc., 500 Terry A. Francois Boulevard, San Francisco,
California 94158, USA on the basis of standard contractual clauses or an
equivalent data protection guarantee as part of further processing on behalf
of Wix.

  • Wordpress.com: Hostingplattform für Blogs / Websites; Service provider:

Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA;
Website: https://wordpress.com; Privacy Policy: https://automattic.com/privacy/; Data Processing Agreement: concluded with provider: https://wordpress.com/support/data-processing-agreements/.

14. Blogs and publication media


We use blogs or comparable means of online communication and publication
(hereinafter "publication medium"). Readers' data will only be processed for the
purposes of the publication medium to the extent necessary for its presentation and
communication between authors and readers or for security reasons. For the rest,
we refer to the information on the processing of visitors to our publication medium
within the scope of this privacy policy.

 

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Provision of contractual services and customer support; Feedback (e.g. collecting feedback via online form); Security measures; Managing and responding to inquiries.

  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).


Further information on processing methods, procedures and services used:

  • Comment subscriptions: When users leave comments or other

contributions, their IP addresses may be stored based on our legitimate
interests. This is done for our safety, if someone leaves illegal contents
(insults, forbidden political propaganda, etc.) in comments and contributions.
In this case, we ourselves can be prosecuted for the comment or contribution
and are therefore interested in the author's identity. Furthermore, we reserve
the right to process user data for the purpose of spam detection on the basis
of our legitimate interests. On the same legal basis, in the case of surveys, we
reserve the right to store the IP addresses of users for the duration of the
surveys and to use cookies in order to avoid multiple votes. The personal
information provided in the course of comments and contributions, any
contact and website information as well as the content information will be
stored permanently by us until the user objects.

15. Contact and Inquiry Management


When contacting us (e.g. via contact form, e-mail, telephone or via social media) as
well as in the context of existing user and business relationships, the information of
the inquiring persons is processed to the extent necessary to respond to the contact
requests and any requested measures.


The response to the contact inquiries as well as the management of contact and
inquiry data in the context of contractual or pre-contractual relationships is carried
out to fulfill our contractual obligations or to respond to (pre)contractual inquiries
and otherwise on the basis of legitimate interests in responding to the inquiries and
maintaining user or business relationships.

 

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos).

  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).

  • Purposes of Processing: Contact requests and communication; Provision of contractual services and customer support.

  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR).


Further information on processing methods, procedures and services used:


Contact form: When users contact us via our contact form, e-mail or other
communication channels, we process the data provided to us in this context to
process the communicated request. For this purpose, we process personal
data in the context of pre-contractual and contractual business relationships
to the extent necessary for their fulfillment and otherwise on the basis of our
legitimate interests as well as the interests of the communication partners in
responding to the concerns and our legal archiving requirements.


HubSpot: Software for customer relation management (CRM), process and
sales support ( multi-channel communication, i.e. management of customer
enquiries from different channels, sales, process management, analyses,
feedback and survey functions; Service provider: HubSpot, Inc., 25 First St.,
2nd floor, Cambridge, Massachusetts 02141, USA; Website: https://www.hubspot.de; Privacy Policy:
https://legal.hubspot.com/privacy-policy; Data Processing Agreement:
https://legal.hubspot.com/dpa; Standard Contractual Clauses
(Safeguarding the level of data protection when processing data in
third countries):
https://legal.hubspot.com/dpa.

16. Video Conferences, Online Meetings, Webinars and Screen-Sharing


We use platforms and applications of other providers (hereinafter referred to as
"Conference Platforms") for the purpose of conducting video and audio conferences,
webinars and other types of video and audio meetings (hereinafter collectively
referred to as "Conference"). When using the Conference Platforms and their
services, we comply with the legal requirements.


Data processed by Conference Platforms: In the course of participation in a
Conference, the Data of the participants listed below are processed. The scope of
the processing depends, on the one hand, on which data is requested in the context
of a specific Conference (e.g., provision of access data or clear names) and which
optional information is provided by the participants. In addition to processing for
the purpose of conducting the conference, participants' Data may also be processed
by the Conference Platforms for security purposes or service optimization. The
processed Date includes personal information (first name, last name), contact
information (e-mail address, telephone number), access data (access codes or
passwords), profile pictures, information on professional position/function, the IP
address of the internet access, information on the participants' end devices, their
operating system, the browser and its technical and linguistic settings, information
on the content-related communication processes, i.e. entries in chats and audio and
video data, as well as the use of other available functions (e.g. surveys). The content
of communications is encrypted to the extent technically provided by the
conference providers. If participants are registered as users with the Conference
Platforms, then further data may be processed in accordance with the agreement
with the respective Conference Provider.


Logging and recording: If text entries, participation results (e.g. from surveys) as
well as video or audio recordings are recorded, this will be transparently
communicated to the participants in advance and they will be asked - if necessary -
for their consent.


Data protection measures of the participants: Please refer to the data privacy
information of the Conference Platforms for details on the processing of your data
and select the optimum security and data privacy settings for you within the
framework of the settings of the conference platforms. Furthermore, please ensure
data and privacy protection in the background of your recording for the duration of
a Conference (e.g., by notifying roommates, locking doors, and using the
background masking function, if technically possible). Links to the conference
rooms as well as access data, should not be passed on to unauthorized third parties.


Notes on legal bases: Insofar as, in addition to the Conference Platforms, we also
process users' data and ask users for their consent to use contents from the
Conferences or certain functions (e.g. consent to a recording of Conferences), the
legal basis of the processing is this consent. Furthermore, our processing may be
necessary for the fulfillment of our contractual obligations (e.g. in participant lists,
in the case of reprocessing of Conference results, etc.). Otherwise, user data is
processed on the basis of our legitimate interests in efficient and secure
communication with our communication partners.

 

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Provision of contractual services and customer support; Contact requests and communication; Office and organisational procedures.

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).


Further information on processing methods, procedures and services used:

  • Google Hangouts / Meet: Messenger and conference software; Service

provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,
Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain
View, CA 94043, USA; Website: https://hangouts.google.com/; Privacy
Policy:
https://policies.google.com/privacy; Data Processing Agreement:
https://workspace.google.com/terms/dpa_terms.html; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries): 
https://cloud.google.com/terms/eu-model-contract-clause.

 

  • Microsoft Teams: Messenger and conference software; Service provider:

Microsoft Ireland Operations Limited, One Microsoft Place, South County
Business Park, Leopardstown, Dublin 18, Ireland, parent company: Microsoft
Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website:
https://products.office.com; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries): 
https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.

  • Zoom: Video Conferencing, Web Conferencing and Webinars; Service

provider: Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600,
San Jose, CA 95113, USA; Website: https://zoom.us; Privacy Policy:
https://zoom.us/docs/de-de/privacy-and-legal.html; Data Processing
Agreement:
https://zoom.us/docs/de-de/privacy-and-legal.html (referred to as
Global DPA); Standard Contractual Clauses (Safeguarding the level of
data protection when processing data in third countries):

https://zoom.us/docs/de-de/privacy-and-legal.html (referred to as Global DPA).

17. Job Application Process


The application process requires applicants to provide us with the data necessary
for their assessment and selection. The information required can be found in the job
description or, in the case of online forms, in the information contained therein.


In principle, the required information includes personal information such as name,
address, a contact option and proof of the qualifications required for a particular
employment. Upon request, we will be happy to provide you with additional
information.


If made available, applicants can submit their applications via an online form. The
data will be transmitted to us encrypted according to the state of the art. Applicants
can also send us their applications by e-mail. Please note, however, that e-mails on
the Internet are generally not sent in encrypted form. As a rule, e-mails are
encrypted during transport, but not on the servers from which they are sent and
received. We can therefore accept no responsibility for the transmission path of the
application between the sender and the reception on our server. For the purposes
of searching for applicants, submitting applications and selecting applicants, we
may make use of the applicant management and recruitment software, platforms
and services of third-party providers in compliance with legal requirements.
Applicants are welcome to contact us about how to submit their application or send
it to us by regular mail.


Processing of special categories of data: If special categories of personal data
within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely
handicapped status or ethnic origin) are requested from applicants within the
framework of the application procedure, so that the responsible person or the
person concerned can exercise his/her rights arising from labour law and social
security and social protection law and fulfil his/her duties in this regard, their
processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the
case of the protection of vital interests of applicants or other persons pursuant to
Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational
medicine, for the assessment of the employee's ability to work, for medical
diagnostics, care or treatment in the health or social sector or for the
administration of systems and services in the health or social sector in accordance
with Article 9 (1)(h) GDPR. In the case of a communication of special categories of
data based on voluntary consent, their processing is carried out on the basis of
Article 9 (1)(a) GDPR.


Ereasure of data: In the event of a successful application, the data provided by the
applicants may be further processed by us for the purposes of the employment
relationship. Otherwise, if the application for a job offer is not successful, the
applicant's data will be deleted. Applicants' data will also be deleted if an
application is withdrawn, to which applicants are entitled at any time. Subject to a
justified revocation by the applicant, the deletion will take place at the latest after
the expiry of a period of six months, so that we can answer any follow-up questions
regarding the application and comply with our duty of proof under the regulations
on equal treatment of applicants. Invoices for any reimbursement of travel expenses
are archived in accordance with tax regulations.


Admission to a talent pool - Admission to an talent pool, if offered, is based on
consent. Applicants are informed that their consent to be included in the talent pool
is voluntary, has no influence on the current application process and that they can
revoke their consent at any time for the future.

  • Processed data types: Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).

  • Data subjects: Job applicants.

  • Purposes of Processing: Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship).

  • Legal Basis: Job application process as a pre-contractual or contractual relationship (Article 9 (2)(b) GDPR).

18. Cloud Services

We use Internet-accessible software services (so-called "cloud services", also
referred to as "Software as a Service") provided on the servers of its providers for
the following purposes: document storage and administration, calendar
management, e-mail delivery, spreadsheets and presentations, exchange of
documents, content and information with specific recipients or publication of
websites, forms or other content and information, as well as chats and participation
in audio and video conferences.


Within this framework, personal data may be processed and stored on the
provider's servers insofar as this data is part of communication processes with us or
is otherwise processed by us in accordance with this privacy policy. This data may
include in particular master data and contact data of data subjects, data on
processes, contracts, other proceedings and their contents. Cloud service providers
also process usage data and metadata that they use for security and service
optimization purposes.


If we use cloud services to provide documents and content to other users or
publicly accessible websites, forms, etc., providers may store cookies on users'
devices for web analysis or to remember user settings (e.g. in the case of media
control).


Information on legal basis - If we ask for permission to use cloud services, the
legal basis for processing data is consent. Furthermore, their use can be a
component of our (pre)contractual services, provided that the use of cloud services
has been agreed in this context. Otherwise, user data will be processed on the basis
of our legitimate interests (i.e. interest in efficient and secure administrative and
collaboration processes).

 

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Customers; Employees (e.g. Employees, job applicants); Prospective customers; Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Office and organisational procedures.

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).


Further information on processing methods, procedures and services used:

  • Google Cloud Storage: Cloud storage, cloud infrastructure services and

cloud-based application software; Service provider: Google Ireland Limited,
Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-terms;

Standard Contractual Clauses (Safeguarding the level of data protection when
processing data in third countries): 
https://cloud.google.com/terms/eu-model-contract-clause; Further Information: https://cloud.google.com/privacy.

  • Google Workspace: Cloud storage, cloud infrastructure services and cloud-

based application software; Service provider: Google Ireland Limited,

Gordon House, Barrow Street, Dublin 4, Irland, Mutterunternehmen: Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://workspace.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://workspace.google.com/terms/dpa_terms.html; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries): 
https://cloud.google.com/terms/eu-model-contract-clause; Further Information: https://cloud.google.com/privacy.

19. Newsletter and Electronic Communications

We send newsletters, e-mails and other electronic communications (hereinafter
referred to as "newsletters") only with the consent of the recipient or a legal
permission. Insofar as the contents of the newsletter are specifically described
within the framework of registration, they are decisive for the consent of the user.
Otherwise, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient to enter your e-
mail address. We may, however, ask you to provide a name for the purpose of

contacting you personally in the newsletter or to provide further information if this
is required for the purposes of the newsletter.


Double opt-in procedure: The registration to our newsletter takes place in
general in a so-called Double-Opt-In procedure. This means that you will receive an
e-mail after registration asking you to confirm your registration. This confirmation
is necessary so that no one can register with external e-mail addresses.


The registrations for the newsletter are logged in order to be able to prove the
registration process according to the legal requirements. This includes storing the
login and confirmation times as well as the IP address. Likewise the changes of
your data stored with the dispatch service provider are logged.


Deletion and restriction of processing: We may store the unsubscribed email
addresses for up to three years based on our legitimate interests before deleting
them to provide evidence of prior consent. The processing of these data is limited to
the purpose of a possible defense against claims. An individual deletion request is
possible at any time, provided that the former existence of a consent is confirmed at
the same time. In the case of an obligation to permanently observe an objection, we
reserve the right to store the e-mail address solely for this purpose in a blocklist.


Information on legal bases: The sending of the newsletter is based on the
consent of the recipients or, if consent is not required, on the basis of our legitimate

interests in direct marketing. Insofar as we engage a service provider for sending e-
mails, this is done on the basis of our legitimate interests in efficient and secure

dispatch. The registration procedure is recorded on the basis of our legitimate
interests for the purpose of demonstrating that it has been conducted in accordance
with the law.

 

Contents:


Information about us, our services, promotions and offers.

 

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Meta/communication data (e.g. device information, IP addresses); Usage data (e.g. websites visited, interest in content, access times).

  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).

  • Purposes of Processing: Direct marketing (e.g. by e-mail or postal).

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

  • Opt-Out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.


Further information on processing methods, procedures and services used:

  • Measurement of opening rates and click rates: The newsletters contain a

so-called "web-beacon", i.e. a pixel-sized file, which is retrieved from our
server when the newsletter is opened or, if we use a mailing service provider,
from its server. Within the scope of this retrieval, technical information such
as information about the browser and your system, as well as your IP address
and time of retrieval are first collected. This information is used for the
technical improvement of our newsletter on the basis of technical data or
target groups and their reading behaviour on the basis of their retrieval
points (which can be determined with the help of the IP address) or access
times. This analysis also includes determining whether newsletters are
opened, when they are opened and which links are clicked. This information
is assigned to the individual newsletter recipients and stored in their profiles
until the profiles are deleted. The evaluations serve us much more to
recognize the reading habits of our users and to adapt our content to them or
to send different content according to the interests of our users. The
measurement of opening rates and click rates as well as the storage of the
measurement results in the profiles of the users and their further processing
are based on the consent of the users. A separate objection to the
performance measurement is unfortunately not possible, in this case the
entire newsletter subscription must be cancelled or objected to. In this case,
the stored profile information will be deleted.

  • HubSpot: Email marketing platform; Service provider: HubSpot, Inc., 25

First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Website:
https://www.hubspot.com; Privacy Policy: https://legal.hubspot.com/privacy-policy;

Data Processing Agreement: https://legal.hubspot.com/dpa; Standard Contractual Clauses
(Safeguarding the level of data protection when processing data in
third countries):
https://legal.hubspot.com/dpa; Further Information:
https://legal.hubspot.com/dpa.

 

  • Mailchimp: Email distribution and email marketing platform; Service

provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000,
Atlanta, GA 30308, USA; Website: https://mailchimp.com; Privacy Policy:
https://mailchimp.com/legal/; Data Processing Agreement:
https://mailchimp.com/legal/data-processing-addendum/; Standard
Contractual Clauses (Safeguarding the level of data protection when
processing data in third countries):
Inclusion in the Data Processing
Agreement; Further Information: Special safety measures:
https://mailchimp.com/help/Mailchimp-european-data-transfers/.

  • SendGrid: Email sending and communication platform for transactional and

marketing emails; Service provider: SendGrid, Inc. 1801 California Street,
Suite 500 Denver, Colorado 80202, USA; Website: https://sendgrid.com;
Privacy Policy: https://sendgrid.com/policies/privacy/; Standard
Contractual Clauses (Safeguarding the level of data protection when
processing data in third countries):
 https://www.twilio.com/legal/data-protection-addendum.

20. Commercial communication by E-Mail, Postal Mail, Fax or Telephone

We process personal data for the purposes of promotional communication, which
may be carried out via various channels, such as e-mail, telephone, post or fax, in
accordance with the legal requirements.


The recipients have the right to withdraw their consent at any time or to object to
the advertising communication at any time.


After revocation or objection, we store the data required to prove the past
authorization to contact or send up to three years from the end of the year of
revocation or objection on the basis of our legitimate interests. The processing of
this data is limited to the purpose of a possible defense against claims. Based on the
legitimate interest to permanently observe the revocation, respectively objection of
the users, we further store the data necessary to avoid a renewed contact (e.g.
depending on the communication channel, the e-mail address, telephone number,
name).

 

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers).

  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).

  • Purposes of Processing: Direct marketing (e.g. by e-mail or postal).

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

21. Sweepstakes and Contests

We process the personal data of participants in We process personal data of
participants in competitions, contents, raffles, prize-draws or sweepstakes
(hereinafter referred to as "competitions") only in compliance with the relevant data
protection regulations and if the processing is contractually necessary for the
provision, execution and handling of the competition, the participants have
consented to the processing or the processing serves our legitimate interests (e.g.
in the security of the competition or the protection of our interests against misuse
by possible recording of IP addresses when submitting entries to the competition.


In the event that entries are published as part of the competitions (e.g. as part of a
vote or presentation of the competition entries, or the winner or reporting on the
competition), we would like to point out that the names of participants may also be
published in this context. The participants can object to this at any time.


If the competitions take place within an online platform or a social network (e.g.
Facebook or Instagram, hereinafter referred to as "online platform"), the usage and
data protection provisions of the respective online platforms also apply. In such
cases, we would like to point out that we are responsible for the information
provided by the participants as part of the competition and that we must be
contacted with regard to the competitions.


The data of the participants will be deleted as soon as the competition has ended
and the data is no longer required to inform the winners or because questions about
the competition can be expected. In general, the data of the participants will be
deleted at the latest 6 months after the end of the competition. Winners' data can
be retained for a longer period of time, e.g. in order to answer questions about the
prizes or to fulfil the prizes; in this case, the retention period depends on the type of
prize and is up to three years for items or services, e.g. in order to be able to
process warranty claims. Furthermore, the participants' data may be stored for
longer, e.g. in the form of coverage of the competition in online and offline media.


Insofar as data was collected for other purposes as part of the competition, its
processing and storage period shall be governed by the privacy information for this
use (e.g. in the case of registration for a newsletter as part of a competition).

 

  • Processed data types: Inventory data (e.g. names, addresses); Content data (e.g. text input, photographs, videos).

  • Data subjects: Participants in sweepstakes and competitions.

  • Purposes of Processing: Conducting sweepstakes and contests.

  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

22. Surveys and Questionnaires

The surveys and questionnaires ("surveys") carried out by us are evaluated
anonymously. Personal data is only processed insofar as this is necessary for the
provision and technical execution of the survey (e.g. processing the IP address to
display the survey in the user's browser or to enable a resumption of the survey
with the aid of a temporary cookie (session cookie)) or participants have consented.


Information on legal basis: If we ask the participants for their consent to the
processing of their data, this is the legal basis for the processing, otherwise the

processing of the participants' data is based on our legitimate interests in
conducting an objective survey.

 

  • Processed data types: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).

  • Purposes of Processing: Contact requests and communication; Direct marketing (e.g. by e-mail or postal).

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

23. Web Analysis, Monitoring and Optimization

Web analysis is used to evaluate the visitor traffic on our website and may include
the behaviour, interests or demographic information of users, such as age or
gender, as pseudonymous values. With the help of web analysis we can e.g.
recognize, at which time our online services or their functions or contents are most
frequently used or requested for repeatedly, as well as which areas require
optimization.


In addition to web analysis, we can also use test procedures, e.g. to test and
optimize different versions of our online services or their components.


Unless otherwise stated below, profiles, i.e. data aggregated for a usage process,
can be created for these purposes and information can be stored in a browser or in
a terminal device and read from it. The information collected includes, in particular,
websites visited and elements used there as well as technical information such as
the browser used, the computer system used and information on usage times. If
users have agreed to the collection of their location data from us or from the
providers of the services we use, location data may also be processed.


Unless otherwise stated below, profiles, that is data summarized for a usage
process or user, may be created for these purposes and stored in a browser or
terminal device (so-called "cookies") or similar processes may be used for the same
purpose. The information collected includes, in particular, websites visited and
elements used there as well as technical information such as the browser used, the
computer system used and information on usage times. If users have consented to
the collection of their location data or profiles to us or to the providers of the
services we use, these may also be processed, depending on the provider.


The IP addresses of the users are also stored. However, we use any existing IP
masking procedure (i.e. pseudonymisation by shortening the IP address) to protect
the user. In general, within the framework of web analysis, A/B testing and
optimisation, no user data (such as e-mail addresses or names) is stored, but
pseudonyms. This means that we, as well as the providers of the software used, do
not know the actual identity of the users, but only the information stored in their
profiles for the purposes of the respective processes.


Information on legal basis: If we ask the users for their consent to the use of
third party providers, the legal basis of the processing is consent. Furthermore, the
processing can be a component of our (pre)contractual services, provided that the
use of the third party was agreed within this context. Otherwise, user data will be
processed on the basis of our legitimate interests (i.e. interest in efficient, economic
and recipient friendly services). In this context, we would also like to refer you to
the information on the use of cookies in this privacy policy.

 

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Remarketing; Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles).

  • Security measures: IP Masking (Pseudonymization of the IP address).

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

 

Further information on processing methods, procedures and services used:

  • Google Analytics: Web analytics, reach measurement and measurement of

user traffic; Service provider: Google Ireland Limited, Gordon House,
Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://marketingplatform.google.com/intl/en/about/analytics/; Privacy
Policy:
https://policies.google.com/privacy; Data Processing Agreement:
https://business.safety.google/adsprocessorterms/; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries):
https://business.safety.google/adsprocessorterms;
Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en,
Settings for the Display of Advertisements: https://adssettings.google.com/authenticated;

Further Information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).

  • Google Universal Analytics: Web Analytics and Reach Measurement - We

use Universal Analytics, a version of Google Analytics, to perform user
analysis based on a pseudonymous user identification number. This

identification number does not contain any clear data, such as names or e-
mail addresses. It is used to assign analysis information to a user, e.g., to

identify which content users have accessed within a usage session or whether
they visit our online services again. This involves creating pseudonymous
profiles of users with information from the use of various devices; Service
provider:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,
Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain
View, CA 94043, USA; Website: https://marketingplatform.google.com;
Privacy Policy: https://policies.google.com/privacy; Data Processing
Agreement:
https://business.safety.google/adsprocessorterms; Standard
Contractual Clauses (Safeguarding the level of data protection when
processing data in third countries): 
https://business.safety.google/adsprocessorterms;

Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en,

Settings for the Display of Advertisements: https://adssettings.google.com/authenticated;

Further Information: https://privacy.google.com/businesses/adsservices (Types of
processing and data processed).

  • Google Analytics 4: Web Analytics and Reach Measurement - We use Google

Analytics 4, a version of Google Analytics, to perform user analysis based on a
pseudonymous user identification number. This identification number does
not contain any clear data, such as names or e-mail addresses. It is used to
assign analysis information to a user, e.g., to identify which content users
have accessed within a usage session or whether they visit our online services
again. This involves creating pseudonymous profiles of users with information
from the use of various devices. The IP address of the user is shortened by the
last two digits by default; Service provider: Google Ireland Limited, Gordon
House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://marketingplatform.google.com/intl/en/about/analytics/; Privacy
Policy:
https://policies.google.com/privacy; Data Processing Agreement:
https://business.safety.google/adsprocessorterms/; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries):
https://business.safety.google/adsprocessorterms;
Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en,
Settings for the Display of Advertisements: https://adssettings.google.com/authenticated;

Further Information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).

  • Google Tag Manager: Google Tag Manager is a solution with which we can

manage so-called website tags via an interface and thus integrate other
services into our online services (please refer to further details in this privacy
policy). With the Tag Manager itself (which implements the tags), for
example, no user profiles are created or cookies are stored. Google only
receives the IP address of the user, which is necessary to run the Google Tag
Manager; Service provider: Google Ireland Limited, Gordon House, Barrow
Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre
Parkway, Mountain View, CA 94043, USA; Website:
https://marketingplatform.google.com; Privacy Policy:
https://policies.google.com/privacy; Data Processing Agreement:
https://business.safety.google/adsprocessorterms; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries):
https://business.safety.google/adsprocessorterms;
Further Information: https://privacy.google.com/businesses/adsservices
(Types of processing and data processed).

24. Online Marketing

We process personal data for the purposes of online marketing, which may include
in particular the marketing of advertising space or the display of advertising and
other content (collectively referred to as "Content") based on the potential interests
of users and the measurement of their effectiveness.


For these purposes, so-called user profiles are created and stored in a file (so-called
"cookie") or similar procedure in which the relevant user information for the display
of the aforementioned content is stored. This information may include, for example,
content viewed, websites visited, online networks used, communication partners
and technical information such as the browser used, computer system used and
information on usage times and used functions. If users have consented to the
collection of their sideline data, these can also be processed.


The IP addresses of the users are also stored. However, we use provided IP masking
procedures (i.e. pseudonymisation by shortening the IP address) to ensure the
protection of the user's by using a pseudonym. In general, within the framework of
the online marketing process, no clear user data (such as e-mail addresses or
names) is secured, but pseudonyms. This means that we, as well as the providers of
online marketing procedures, do not know the actual identity of the users, but only
the information stored in their profiles.


The information in the profiles is usually stored in the cookies or similar
memorizing procedures. These cookies can later, generally also on other websites
that use the same online marketing technology, be read and analyzed for purposes
of content display, as well as supplemented with other data and stored on the
server of the online marketing technology provider.


Exceptionally, clear data can be assigned to the profiles. This is the case, for
example, if the users are members of a social network whose online marketing
technology we use and the network links the profiles of the users in the
aforementioned data. Please note that users may enter into additional agreements
with the social network providers or other service providers, e.g. by consenting as
part of a registration process.


As a matter of principle, we only gain access to summarised information about the
performance of our advertisements. However, within the framework of so-called
conversion measurement, we can check which of our online marketing processes
have led to a so-called conversion, i.e. to the conclusion of a contract with us. The
conversion measurement is used alone for the performance analysis of our
marketing activities.


Unless otherwise stated, we kindly ask you to consider that cookies used will be
stored for a period of two years.


Information on legal basis: If we ask users for their consent (e.g. in the context
of a so-called "cookie banner consent"), the legal basis for processing data for
online marketing purposes is this consent. Otherwise, user data will be processed
on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and
economic operation of our online services. In this context, we would also like to
refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Event Data (Facebook) ("Event Data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event Data does not include the actual content (such as written comments), login information, and Contact Information (such as names, email addresses, and phone numbers). Event Data is deleted by Facebook after a maximum of two years, the Custom Audiences created from them with the deletion of our Facebook account); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Remarketing; Custom Audiences (Selection of relevant target groups for marketing purposes or other output of content); Conversion tracking (Measurement of the effectiveness of marketing activities); Affiliate Tracking; Marketing; Profiles with user-related information (Creating user profiles).

  • Security measures: IP Masking (Pseudonymization of the IP address).

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).


Further information on processing methods, procedures and services used:

 

  • Facebook Pixel and Custom Audiences (Custom Audiences): With the

help of the Facebook pixel (or equivalent functions, to transfer Event-Data or
Contact Information via interfaces or other software in apps), Facebook is on
the one hand able to determine the visitors of our online services as a target
group for the presentation of ads (so-called "Facebook ads"). Accordingly, we
use Facebook pixels to display Facebook ads placed by us only to Facebook

users and within the services of partners cooperating with Facebook (so-
called "audience network" https://www.facebook.com/audiencenetwork/ ) who

have shown an interest in our online services or who have certain
characteristics (e.g. interests in certain topics or products that are
determined on the basis of the websites visited) that we transmit to Facebook
(so-called "custom audiences"). With the help of Facebook pixels, we also
want to ensure that our Facebook ads correspond to the potential interest of
users and do not appear annoying. The Facebook pixel also enables us to
track the effectiveness of Facebook ads for statistical and market research
purposes by showing whether users were referred to our website after
clicking on a Facebook ad (known as "conversion tracking"); Service
provider:
Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand
Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com;
Privacy Policy: https://www.facebook.com/about/privacy; Data Processing
Agreement:
https://www.facebook.com/legal/terms/dataprocessing;
Standard Contractual Clauses (Safeguarding the level of data
protection when processing data in third countries):
The "Facebook EU
Data Transfer Addendum" (https://www.facebook.com/legal/EU_data_transfer_addendum) apply in case of processing of Event Data of EU citizens in the USA and the inclusion of the
SCC in the "Facebook Platform Terms of Use" (https://developers.facebook.com/terms) with regard to the processing of Event Data from Facebook as controller in the context of ad placement;
Further Information: The "Data Processing Terms"
(https://www.facebook.com/legal/terms/dataprocessing) apply with respect to
Event Data that Facebook processes to provide reporting and analytics to
businesses;The "Controller Addendum" as a joint responsibility agreement (
Article 26(1) p. 3 of the GDPR) is relevant in the case of processing of Event
Data by Facebook as controller for the purposes of targeting and improving
and securing Facebook's products.

  • Google Ad Manager: We use the "Google Marketing Platform" (and services

like "Google Ad Manager") to place ads in the Google advertising network
(e.g., in search results, in videos, on websites, etc.). The Google Marketing
Platform" is characterised by the fact that ads are displayed in real time
according to the presumed interests of the users. This allows us to display ads
for and within our online services in a more targeted manner in order to
present users only with ads that potentially match their interests. If, for
example, a user is shown ads for products in which he is interested on other
online offers, this is referred to as "remarketing"; Service provider: Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent
company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; Website: https://marketingplatform.google.com; Privacy
Policy:
https://policies.google.com/privacy; Further Information: Types of
processing and data processed: https://privacy.google.com/businesses/adsservices;

Google Ads Controller- Controller Data Protection Terms and standard contractual clauses for data

transfers to third countries: https://business.safety.google/adscontrollerterms;
where Google acts as processor, Data Processing Conditions for Google
Advertising Products and standard contractual clauses for data transfers to
third countries: https://business.safety.google/adsprocessorterms apply.

  • Google Ads and Conversion Tracking: We use the Google "Ads" online

marketing method to place ads on the Google advertising network (e.g., in
search results, videos, websites, etc.) so that they are displayed to users who
have an alleged interest in the ads. We also measure the conversion of the ads
(so called "Konversion"). However, we only know the anonymous total number
of users who clicked on our ad and were redirected to a page tagged with a
conversion tracking tag. However, we ourselves do not receive any
information that can be used to identify users; Service provider: Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent
company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; Website: https://marketingplatform.google.com; Privacy
Policy:
https://policies.google.com/privacy; Further Information: Types of
processing and data processed:

https://privacy.google.com/businesses/adsservices; Google Ads Controller-
Controller Data Protection Terms and standard contractual clauses for data

transfers to third countries: https://business.safety.google/adscontrollerterms.

  • Enhanced Conversions for Google Ads: When customers click on our

Google ads and subsequently use the advertised service (so-called
"conversion"), data entered by the user, such as the email address, name,
home address or phone number, may be transmitted to Google. However, the
data is not transmitted clearly, but in the form of a mathematical numerical
value (so-called "hash value").The hash values are then matched with existing
Google accounts of users in order to better evaluate as well as improve the
interaction of users with the advertisements (e.g. clicks or views) and thus
their performance; Website: https://support.google.com/google-ads/answer/9888656.

 

  • Google Analytics Audiences: We use Google Analytics to display ads placed

by Google and its partnersonly to users who have shown an interest in our
online services or who have specific characteristics (e.g. interests in specific
topics or products determined on the basis of the websites visited) that we
transmit to Google (so-called "Remarketing Audiences" or "Google Analytics
Audiences"). With the help of remarketing audiences, we also want to ensure
that our ads match the potential interest of users; Service provider: Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent
company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; Website: https://marketingplatform.google.com; Legal Basis:
https://business.safety.google/adsprocessorterms/; Privacy Policy:
https://policies.google.com/privacy; Data Processing Agreement:
https://business.safety.google/adsprocessorterms/; Further Information:
Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Data Processing Conditions for Google Advertising Products and standard contractual clauses
for data transfers to third countries:
https://business.safety.google/adsprocessorterms.

  • LinkedIn: e.g. Insights Tag / Conversion tracking; Service provider:

LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA;
Website: https://www.linkedin.com; Privacy Policy:
https://www.linkedin.com/legal/privacy-policy, Cookie policy:
https://www.linkedin.com/legal/cookie_policy; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries):
https://legal.linkedin.com/dpa; Opt-Out:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

  • HubSpot: Software for customer relation management (CRM), process and

sales support ( multi-channel communication, i.e. management of customer
enquiries from different channels, sales, process management, analyses,
feedback and survey functions; Service provider: HubSpot, Inc., 25 First St.,
2nd floor, Cambridge, Massachusetts 02141, USA; Website: https://www.hubspot.de;

Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement:
https://legal.hubspot.com/dpa; Standard Contractual Clauses
(Safeguarding the level of data protection when processing data in
third countries):
https://legal.hubspot.com/dpa.

25. Affiliate-Programms und Affiliate-Links

Within our online services, we include so-called affiliate links or other references
(which for example may include search forms, widgets or discount codes) to the
offers and services of third parties (collectively referred to as "affiliate links").
When users follow affiliate links or subsequently take advantage of offers, we may
receive commission or other benefits (collectively referred to as "commission") from
these third parties.


In order to be able to track whether the users have followed the offers of an affiliate
link used by us, it is necessary for the respective third party to know that the users
have followed an affiliate link used within our online services. The assignment of
affiliate links to the respective business transactions or other actions (e.g., purchases)

serves the sole purpose of commission settlement and is removed as
soon as it is no longer required for this purpose.


For the purposes of the aforementioned affiliate link assignment, the affiliate links
may be supplemented by certain values that may be a component of the link or
otherwise stored, for example, in a cookie. The values may include in particular the
source website (referrer), time, an online identifier of the operator of the website
on which the affiliate link was located, an online identifier of the respective offer,
the type of link used, the type of offer and an online identifier of the user.


Information on legal basis: If we ask the users for their consent to the use of
third party providers, the legal basis of the processing is consent. Furthermore, the
processing can be a component of our (pre)contractual services, provided that the
use of the third party was agreed within this context. Otherwise, user data will be
processed on the basis of our legitimate interests (i.e. interest in efficient, economic
and recipient friendly services). In this context, we would also like to refer you to
the information on the use of cookies in this privacy policy.

 

  • Processed data types: Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses)

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Affiliate Tracking.

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

26. Customer Reviews and Ratings

We participate in review and rating procedures to evaluate, optimise and advertise
our performance. If users rate us via the participating rating platforms or methods
or otherwise provide feedback, the General Terms and Conditions of Business or
Use and the data protection information of the providers also apply. As a rule, the
rating also requires registration with the respective provider.


In order to ensure that the evaluators have actually made use of our services, we
transmit, with the consent of the customer, the necessary data relating to the
customer and the service or products used to the respective rating platform (this
includes the name, e-mail address, order number or article number). This data is
used solely to verify the authenticity of the user.

 

  • Processed data types: Contract data (e.g. contract object, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Customers; Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Feedback (e.g. collecting feedback via online form)

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

27. Profiles in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this
context in order to communicate with the users active there or to offer information
about us.


We would like to point out that user data may be processed outside the European
Union. This may entail risks for users, e.g. by making it more difficult to enforce
users' rights.


In addition, user data is usually processed within social networks for market
research and advertising purposes. For example, user profiles can be created on
the basis of user behaviour and the associated interests of users. The user profiles
can then be used, for example, to place advertisements within and outside the
networks which are presumed to correspond to the interests of the users. For these
purposes, cookies are usually stored on the user's computer, in which the user's
usage behaviour and interests are stored. Furthermore, data can be stored in the
user profiles independently of the devices used by the users (especially if the users
are members of the respective networks or will become members later on).


For a detailed description of the respective processing operations and the opt-out
options, please refer to the respective data protection declarations and information
provided by the providers of the respective networks.


Also in the case of requests for information and the exercise of rights of data
subjects, we point out that these can be most effectively pursued with the
providers. Only the providers have access to the data of the users and can directly
take appropriate measures and provide information. If you still need help, please do
not hesitate to contact us.

 

  • Processed data types: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.

  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).


Further information on processing methods, procedures and services used:

  • Instagram: Social network; Service provider: Instagram Inc., 1601 Willow

Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com;
Privacy Policy: https://instagram.com/about/legal/privacy.

  • Facebook-Seiten: Profiles within the social network Facebook - We are

jointly responsible (so called "joint controller") with Meta Platforms Ireland
Limited for the collection (but not the further processing) of data of visitors to
our Facebook page. This data includes information about the types of content
users view or interact with, or the actions they take (see "Things that you and
others do and provide" in the Facebook Data Policy:
https://www.facebook.com/policy), and information about the devices used by
users (e.g., IP addresses, operating system, browser type, language settings,
cookie information; see "Device Information" in the Facebook Data Policy:
https://www.facebook.com/policy). As explained in the Facebook Data Policy
under "How we use this information?" Facebook also collects and uses
information to provide analytics services, known as "page insights," to site
operators to help them understand how people interact with their pages and
with content associated with them. We have concluded a special agreement
with Facebook ("Information about Page-Insights",
https://www.facebook.com/legal/terms/page_controller_addendum), which
regulates in particular the security measures that Facebook must observe and
in which Facebook has agreed to fulfill the rights of the persons concerned
(i.e. users can send information access or deletion requests directly to
Facebook). The rights of users (in particular to access to information, erasure,
objection and complaint to the competent supervisory authority) are not
restricted by the agreements with Facebook. Further information can be
found in the "Information about Page Insights"
(https://www.facebook.com/legal/terms/information_about_page_insights_data ); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in
third countries): 
https://www.facebook.com/legal/EU_data_transfer_addendum;

Further Information: Joint Controllership Agreement: 

https://www.facebook.com/legal/terms/information_about_page_insights_data.

  • LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited

Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy:
https://www.linkedin.com/legal/privacy-policy; Data Processing Agreement:
https://legal.linkedin.com/dpa; Standard Contractual Clauses
(Safeguarding the level of data protection when processing data in
third countries):
https://legal.linkedin.com/dpa; Opt-Out:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

  • Pinterest: Social network; Service provider: Pinterest Inc., 635 High Street,

Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com; Privacy
Policy:
https://about.pinterest.com/de/privacy-policy; Further Information:
Pinterest Data Sharing Addendum (EXHIBIT A):
https://business.pinterest.com/de/pinterest-advertising-services-agreement/.

  • Twitter: Social network; Service provider: Twitter International Company,

One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent
company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA
94103, USA; Privacy Policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).

  • YouTube: Social network and video platform; Service provider: Google

Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent
company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; Privacy Policy: https://policies.google.com/privacy; Opt-Out:
https://adssettings.google.com/authenticated.

  • Xing: Social network; Service provider: XING AG, Dammtorstraße 29-32,20354

Hamburg, Germany; Website: https://www.xing.com; Privacy Policy: https://privacy.xing.com/en.

28. Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are
obtained from the servers of their respective providers (hereinafter referred to as
"third-party providers"). These may, for example, be graphics, videos or city maps
(hereinafter uniformly referred to as "Content").


The integration always presupposes that the third-party providers of this content
process the IP address of the user, since they could not send the content to their
browser without the IP address. The IP address is therefore required for the
presentation of these contents or functions. We strive to use only those contents,
whose respective offerers use the IP address only for the distribution of the
contents. Third parties may also use so-called pixel tags (invisible graphics, also
known as "web beacons") for statistical or marketing purposes. The "pixel tags" can
be used to evaluate information such as visitor traffic on the pages of this website.
The pseudonymous information may also be stored in cookies on the user's device
and may include technical information about the browser and operating system,
referring websites, visit times and other information about the use of our website,
as well as may be linked to such information from other sources.


Information on legal basis: If we ask users for their consent (e.g. in the context
of a so-called "cookie banner consent"), the legal basis for processing is this
consent. Otherwise, user data will be processed on the basis of our legitimate
interests (i.e. interest in the analysis, optimisation and economic operation of our
online services. We refer you to the note on the use of cookies in this privacy policy.

 

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Provision of our online services and usability.

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).


Further information on processing methods, procedures and services used:

  • Google Fonts: Retrieval of fonts ("Google Fonts") from the provider Google

for the purpose of a technically secure, maintenance-free and efficient use of
fonts with regard to timeliness and loading times, their uniform presentation
and consideration of possible restrictions under licensing law. Google is
provided with the user's IP address so that Google can provide the fonts in
the user's browser. In addition, technical data (language settings, screen
resolution, operating system, hardware used) are transmitted that are
necessary for the provision of the fonts depending on the devices used and
the technical environment. ; Service provider: Google Ireland Limited,
Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy.

 

  • YouTube videos: Video contents; Service provider: Google Ireland Limited,

Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://www.youtube.com; Privacy Policy:
https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin:
https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of
Advertisements: https://adssettings.google.com/authenticated.

29. Management, Organization and Utilities

We use services, platforms and software from other providers (hereinafter referred
to as " third-party providers") for the purposes of organizing, administering,
planning and providing our services. When selecting third-party providers and their
services, we comply with the legal requirements.


Within this context, personal data may be processed and stored on the servers of
third-party providers. This may include various data that we process in accordance
with this privacy policy. This data may include in particular master data and contact
data of users, data on processes, contracts, other processes and their contents.


If users are referred to the third-party providers or their software or platforms in

the context of communication, business or other relationships with us, the third-
party provider processing may process usage data and metadata that can be

processed by them for security purposes, service optimisation or marketing
purposes. We therefore ask you to read the data protection notices of the respective
third party providers.


Information on legal basis: If we ask the users for their consent to the use of
third party providers, the legal basis of the processing is consent. Furthermore, the
processing can be a component of our (pre)contractual services, provided that the
use of the third party was agreed within this context. Otherwise, user data will be
processed on the basis of our legitimate interests (i.e. interest in efficient, economic
and recipient friendly services). In this context, we would also like to refer you to

the information on the use of cookies in this privacy policy.

 

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services).

  • Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles); Office and organisational procedures.

  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR); Performance of a contract and prior requests (EKD) (§ 6 No. 5 DSG- EKD).

Further information on processing methods, procedures and services used:

  • HubSpot: Social media publishing, reporting (e.g. traffic sources, access

figures, web analysis), contact management (e.g. contact forms, direct
communication and user segmentation), landing pages; Service provider:
HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA;
Website: https://www.hubspot.de; Privacy Policy:
https://legal.hubspot.com/de/privacy-policy; Data Processing Agreement:
https://legal.hubspot.com/dpa; Standard Contractual Clauses
(Safeguarding the level of data protection when processing data in
third countries):
https://legal.hubspot.com/dpa.

  • Google Docs: Online word processing application, document storage,

collaboration, and sharing; Service provider: Google Ireland Limited,
Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://www.google.de/docs/about/; Privacy Policy:
https://cloud.google.com/privacy; Data Processing Agreement:
https://workspace.google.com/terms/dpa_terms.html; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries): 
https://cloud.google.com/terms/eu-model-contract-clause; Further
Information:
https://cloud.google.com/privacy.

  • Google Forms: Online forms (collection, storage and processing of input);

Service provider: Google Ireland Limited, Gordon House, Barrow Street,
Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; Website: https://www.google.com/forms/about/; Privacy Policy:
https://cloud.google.com/privacy; Data Processing Agreement:
https://workspace.google.com/terms/dpa_terms.html; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries):

https://cloud.google.com/terms/eu-model-contract-clause; Further
Information:
https://cloud.google.com/privacy.

  • Google Sheets: Online spreadsheet application, document storage,

collaboration, and sharing; Service provider: Google Ireland Limited,
Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
https://www.google.com/sheets/about/; Privacy Policy:
https://www.google.com/policies/privacy/; Data Processing Agreement:
https://workspace.google.com/terms/dpa_terms.html; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries):
https://cloud.google.com/product-terms; Further
Information:
https://cloud.google.com/privacy.

  • Google Presentations: Online application for presentation creation,

document storage, collaboration, and sharing; Service provider: Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent
company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; Website: https://www.google.de/slides/about/; Privacy Policy:
https://cloud.google.com/privacy; Data Processing Agreement:
https://workspace.google.com/terms/dpa_terms.html; Standard Contractual
Clauses (Safeguarding the level of data protection when processing
data in third countries):
https://cloud.google.com/terms/eu-model-contract-clause; Further
Information:
https://cloud.google.com/privacy.

30. Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data
protection declaration. We will adjust the privacy policy as changes in our data
processing practices make this necessary. We will inform you as soon as the
changes require your cooperation (e.g. consent) or other individual notification.


If we provide addresses and contact information of companies and organizations in
this privacy policy, we ask you to note that addresses may change over time and to
verify the information before contacting us.

31. Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in
particular from Articles 15 to 21 of the GDPR:

 

  • Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the exten that it is related to such direct marketing.

  • Right of withdrawal for consents: You have the right to revoke consents at any time.

  • Right of access: You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.

  • Right to rectification: You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.

  • Right to Erasure and Right to Restriction of Processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.

  • Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.

  • Complaint to the supervisory authority: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.


Supervisory authority competent for us:


Bayerisches Landesamt für Datenschutzaufsicht

Promenade 18, 91522 Ansbach
Postal Address: Postfach 1349, 91504 Ansbach
Phone 0981/180093-0
E-Mail: poststelle@lda.bayern.de
Homepage: https://www.lda.bayern.de

32. Terminology and Definitions

This section provides an overview of the terms used in this privacy policy. Many of
the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal
definitions are binding. The following explanations, on the other hand, are intended
above all for the purpose of comprehension. The terms are sorted alphabetically.

 

  • Affiliate Tracking: Affiliate tracking logs links that the linking websites use to refer users to websites with products or other offers. The owners of the respective linked websites can receive a commission if users follow these so- called "affiliate links" and subsequently take advantage of the offers (e.g. buy goods or use services). To this end, it is necessary for providers to be able to track whether users who are interested in certain offers subsequently follow the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or are otherwise stored, e.g. in a cookie. The values include in particular the source website (referrer), time, an online identification of the owner of the website on which the affiliate link was located, an online identification of the respective offer, an online identifier of the user, as well as tracking specific values such as advertising media ID, partner ID and categorizations

  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

  • Conversion tracking: Conversion tracking is a method used to evaluate the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website (e.g. we can thus trace whether the advertisements placed by us on other websites were successful).

  • Custom Audiences: Target group formation (or "custom audiences") is the term used when target groups are determined for advertising purposes, e.g. display of advertisements. For example, a user's interest in certain products or topics on the Internet may be used to infer that that user is interested in advertisements for similar products or the online store in which they viewed the products. Lookalike Audiences" (or similar target groups) is the term used to describe content that is viewed as suitable by users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies are generally used for the purposes of creating custom audiences and lookalike audiences. Target groups can be created by processing visitors of an online service or can be uploaded to the provider of an online marketing technology by means of uploading (which is usually done pseudonymised).

  • Personal Data: "personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • Processing: The term "processing" covers a wide range and practically every handling of data, be it collection, evaluation, storage, transmission or erasure.

  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any kind of automated processing of personal data that consists of using these personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.

  • Remarketing: Remarketing" or "retargeting" is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.

  • Web Analytics: Web Analytics serves the evaluation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to optimize the content of the website to better meet the needs of their visitors. For purposes of web analytics, pseudonymous cookies and web beacons are frequently used in order to recognise returning visitors and thus obtain more precise analyses of the use of an online service.